Jay Abraham is probably the world's leading marketing consultant but he is also an exceptional copywriter.
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In the free video below Jay reveals a completely free way to use Amazon.com to create powerful headlines, subheads and cross headlines (Jay explains what a cross headline is in the video).This free copywriting video from Jay Abraham runs for 10 minutes and 13 seconds...
This method will give you some great headlines and subheads AND it will give you an insight into what approaches and products are selling in the niche you're writing copy for.
Here is the headline creating method in a nutshell:
1. Go to Amazon.com
2. Search for the broad topic of your niche eg. 'weight loss' or 'osteoporosis'.
The results you get back will be the best selling books and products on Amazon.com in that niche.
3. Scan through the titles of books and products for headline ideas and insights into the triggers and hot buttons of your target market.
You can adapt these titles as headlines and subheads for your product.
You can also use these titles as ideas for creating your own niched products.
4. Look at the positive and negative reviews for the books and products and list the key buying points and the key reasons people didn't like a product.
From that you can create sales copy that deals with objections (other products fail to do this but this product will).
And you can hit on the huge hot buttons you know are there from the positive reviews in the kind of language buyers are using (just use similar language to the positive reviews).
If you're smart you've realized you can use this method to add more value to any product you create.
Just add in the features unhappy reviewers didn't find to your products and seriously consider including the most loved features of other products in your niche.
If you're selling information products that can be as simple as adding an extra report or an extra audio.
Also read:
Jay Abraham Video: Add Value To Information Products
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Kindest regards,
Andrew Cavanagh
More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh'sOnline Copywriting Blog
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